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From the ice to the dirt, a natural partnership on the Eastside
Sno-King's three rinks — Snoqualmie (10 min from DirtFish HQ), Kirkland, and Renton — pull youth families, adult league players, and visiting tournament teams from across King County and the wider PNW. Put DirtFish in front of every family, player, and visitor who walks through the doors.
Your customer is already in our parking lot.
Sno-King doesn't sell you eyeballs — we put DirtFish in front of the exact people most likely to book a class, a half-day, or a corporate event.
Snoqualmie (10 min from DirtFish HQ), Kirkland, and Renton blanket the Eastside and south King County. Your HQ is tucked away and hard to find — Sno-King's three buildings are where your audience already shows up.
Thousands of dual-income, adventure-leaning households across all three rinks — youth families, adult league players, and visiting teams. The exact customer profile DirtFish already targets.
Rally experiences are the perfect birthday, holiday, retirement, team-outing, and 'thanks coach' gift. Hockey families buy experiences like this all year — across every rink.
Title and Premier inventory is limited — two slots per rink. Lock in all three before a competitor takes one, and own the entire Sno-King footprint.
Don't just sponsor the rink. Own a corner of it.
Static logos work. Experiences convert. Here are the on-site activations that turn rink traffic into DirtFish customers.
Park a DirtFish-liveried rally car outside where families tailgate and congregate. The car does the selling before they even walk inside.
A DirtFish-branded table with helmets to try on, race seats to sit in, and QR codes to book a half-day experience. Right in the traffic flow.
The 8U tournament draws families who tailgate in the parking lot for hours. A demo car + booth combo there puts DirtFish in front of every parent at peak leisure time.
Drop in a DirtFish instructor for a meet-and-greet between periods at a tournament championship game.
Three rinks. One captive, high-income regional audience.
Sno-King isn't drive-by traffic. Across Snoqualmie, Kirkland, and Renton, families and adult players spend 1–3 hours per visit, multiple times per week, all season long — pulling from across the Eastside, Seattle, and south King County. Snoqualmie alone sits 10 minutes from DirtFish HQ.
- 1–3 hours per visit — families spend quality time at the rink.
- Multiple visits per week — consistent exposure all season.
- Not drive-by traffic — audiences are captive, engaged, and local.
- 1.5 parents per athlete — every kid brings a household.
- Thousands of door swings at each location, every week.
- Proven excellence — 5 National Championships, plus district, state, and league success.
- Developing athletes & leaders — from first glide to elite forwards, defenders, and goalies.
- Stronger community — engaged families and lifelong connections beyond hockey.
- Adult leagues too — captive adult players alongside youth families.
Something for every age, every season.
Ages 8 through high school seniors — travel teams, development programs, and competitive figure skating.
Multiple divisions and skill levels with consistent weekly ice time and a built-in community of gearheads.
Instructional classes that bring families back to the rink week after week.
Open sessions for the broader community — casual skaters, date nights, and family outings.
Multi-day camps and regional tournaments that draw visiting families and out-of-town teams.
Concentrated repeat exposure across Snoqualmie, Kirkland, and Renton — the exact Eastside catchment 10 minutes from DirtFish HQ.
Teams travel from across the PNW to SnoKing rinks.
The Sno-King parking lot at sunrise is full of trucks, jackets, and coffee cups. Dads and adult league players would book a half-day with you tomorrow if they knew you were 10 minutes away.
Sno-King hosts visiting teams and families from every corner of the Pacific Northwest and into Western Canada. Every tournament weekend funnels new households through the SnoKing rinks, putting DirtFish in front of audiences well beyond the Eastside.
The DirtFish customer is wearing skates at 6 a.m. on Saturday.
The Sno-King parking lot at sunrise is full of trucks, jackets, and coffee cups. Dads and adult league players would book a half-day with you tomorrow if they knew you were 10 minutes away.
Youth hockey costs $5K–$15K per kid per year. If they're at Sno-King, they have the budget — and the habit of spending it on experiences.
Hockey is a 5am, lace-the-skates, get-after-it sport. DirtFish is the same energy in a different setting. The mindset transfers.
Hockey dads are the hardest-to-shop-for people in their families. Spouses, kids, and friends are actively looking for the perfect gift. DirtFish is it.
They already own the truck, the trailer, the tools, and the boat. A rally school is a natural next purchase on the bucket list.
The ways DirtFish shows up at the rink.
Every placement is built to drive bookings — not just impressions. Real estate is limited and we'd build the mix with you.
The DirtFish logo embedded in the ice itself — visible from every seat, every camera, every game-day photo for the entire season. The single most-seen piece of real estate in the building.
Every family, every player, every visiting team passes through these doors to get to the ice. Title sponsorship turns the entrance — and the building itself — into a permanent DirtFish brand moment.
DirtFish on the shoulder or shorts of every Sno-King player — worn at home games, road trips, and tournaments across the PNW.
Premium rink-side boards and end-wall banners seen by every family at every game, every practice, all season long.
Lobby TV rotations playing your rally footage, your offer in every Sno-King email, discount codes tucked into visiting-team swag bags.
Three rinks. Three tiers.
All fees are annual, set per-rink so you can match investment to the audience. Sponsor one rink, or own all three — Snoqualmie (10 min from DirtFish HQ), Kirkland, and Renton. Premier inventory is limited to two slots per rink.
- Rink naming rights
- TV screens rotation
- Website inclusion
- Newsletter / email feature
- Social media promotion
- Mural banner
- TV screens rotation
- Website inclusion
- Dasher board
- Website inclusion
Limited inventory · advertising@snokingice.com · (425) 227-1000 · www.snokingicearenas.com
Your customers are already at our rink.
A Sno-King × DirtFish partnership turns 1,200 local hockey households and a season of visiting tournament families into your most efficient acquisition channel.